Discover how Alyssa Rogers and her family are building a generational HVAC business in South Boston, VA. Learn actionable insights on business growth, mindset, community involvement, and developing motivated teams for long-term success. Get real-world advice on systems, soft skills, and documenting your legacy from this inspiring founder’s journey
Discover how referral partners create predictable, long-term revenue. Learn the math, systems, and habits behind a referral engine that can add 125K+ yearly to your business.
Let’s get right into a topic that’s near and dear to my heart: referrals. I know the word gets thrown around a lot, but referrals are the foundation of my entire sales career and what’s allowed our clients and me to build sustainable, relationship-driven businesses.
I want to revisit a concept that’s radically changed the game for so many businesses I’ve worked with: the “referral farm.”