Let’s get right into a topic that’s near and dear to my heart: referrals. I know the word gets thrown around a lot, but referrals are the foundation of my entire sales career and what’s allowed our clients and me to build sustainable, relationship-driven businesses.
I want to revisit a concept that’s radically changed the game for so many businesses I’ve worked with: the “referral farm.”
After a couple of mind-bending episodes on AI, today I wanted to get back to practical, real-world strategy-and who better to do that with than my peer group buddy, Alan Swack.
Wondering how all the AI, automation, and tech talk actually applies to your business? In this episode, I break down what all those buzzwords—AI, automation, agents, and language models—really mean for small and midsize businesses.